"The residential leasing market is becoming increasingly segmented. High-end projects continue to demonstrate resilience, while operators in the mass market face intensifying competition from affordable rental housing."

"Growing supply, particularly from subsidised housing, is reshaping the market and forcing operators to compete more on service and efficiency."

"With competition intensifying, operators are adopting more granular tenant segmentation and shaping products around lifestyle, consumption patterns and expectations of quality."

"The industry is moving from broad classifications to more refined tenant profiling. Operators are tailoring products around lifestyle, spending patterns, and quality expectations."

"Shanghai’s retail scene is undergoing a quiet transformation. Rather than pursuing endless expansion, major brands are consolidating into flagship locations that can better express identity and experience. These core sites are becoming stages for brand reinvention and storytelling."

"While overall market sentiment remained subdued in Q2/2025, prime locations continued to attract interest, both in terms of project launches and land bidding. This reflects growing polarisation in buyer demand and developer focus."

"We’re seeing a shift from simplistic classifications to nuanced tenant segmentation, with operators tailoring products to align with how people live, spend, and prioritise quality."

"Despite the challenges of the current market, demand for high-quality, well-located serviced apartments remains strong. The future of the rental housing sector will depend on operators’ ability to innovate and adapt quickly to shifting market dynamics."

"Shanghai’s residentialmarket shows promisingearly signs in 2025, withrising transaction volumesacross first-hand, secondhand,and land sales. Thismomentum is expected tocontinue, driving marketdevelopment and paving theway for policy adjustmentsin the coming months."

"As tenant expectations continue to evolve, serviced apartments with outdated facilities are increasingly struggling to remain competitive. Upgrading both physical amenities and technological services is now crucial for operators to meet market demands, preserve asset value, and stay ahead of the competition."